LocalePack localized itself into 52 languages — with LocalePack

The numbers

Every label, button, FAQ answer, and guide intro across the LocalePack site was translated in one pass: 2,863,428 tokens across 2,427 OpenAI requests, for a total spend of $27.37. The same upload → pay once → download flow our customers use — run on ourselves.

The challenge

LocalePack sells localization to a worldwide developer audience — yet a site that only speaks English is a weak argument for going multilingual. Beyond credibility, there is the same SEO reality every product faces: a developer searching in German for “Chrome-Erweiterung übersetzen” or in Japanese for “next-intl 翻訳” is far more likely to find — and trust — a page written in their language. An English-only site simply never appears for most of those queries.

The catch: our site is a Next.js next-intl app with thousands of message keys, interpolation placeholders, and a brand name that must never be translated. Hand-translating that into 52 languages, or paying a per-seat TMS subscription to do it, was never going to happen.

How LocalePack helped

We uploaded our own en.json message file to LocalePack — the exact same product our customers use. It detected the next-intl format, priced the job up front, and returned ready-to-ship locale files for all 52 languages in the same structure.

• Placeholders & ICU preserved. Every {count} and plural rule came back intact, so the translated site rendered correctly with no code changes.
• The brand stayed the brand. “LocalePack” is kept verbatim in every language — names aren’t translated.
• Pay-once economics. The full 52-language translation cost $27.37 as a one-time job — not a recurring platform bill.

The results

The site you are reading is the result: LocalePack now ships in 52 languages. Every landing page and guide became a set of native-language, indexable URLs that can rank for low-competition queries in markets an English-only site never reached — and visitors who arrive in their own language stay to read instead of bouncing.

Takeaway

Reaching a global audience isn’t a months-long engineering effort — it’s mostly a translation problem with a price tag. We solved ours for the cost of a few coffees, and turned our own site into 52 doorways for developers to find LocalePack in their own language.